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Beyond Referrals: Why Asking 'How Did You Find Us?' Transforms Your Marketing
Asking a simple question "How did you find us?" isn't just polite curiosity, it's a game-changer for your entire new customer growth strategy.

Maria Maurer
Aug 183 min read


Why Your Instagram and Business Website Need to Be Best Friends for Small Business Growth
In today’s digital world, a cohesive online identity isn't just nice to have. It's essential for building trust, attracting customers, and ultimately, thriving. Let’s dive into why making your Instagram and website "best friends" is the smartest move you can make for your brand.

Maria Maurer
Aug 135 min read


Social Media for Local Business: Your 5-Step Starter Guide for Instagram
Ever scrolled past a stunning image or video on your feed, only to realize you didn't even remember the brand behind it? We've all been there. In the bustling world of social media, visuals are your bait, but it's the humble caption that reels in the catch. That little block of text is your secret weapon, turning casual scrollers into engaged followers and, ultimately, loyal customers.

Maria Maurer
Aug 124 min read


Beyond the Logo, A Small Business Owner's Guide to Building a Powerful Brand
Every small business wants to be successful, and I believe success begins with a well-crafted marketing plan. But for many busy owners, the idea of developing a comprehensive marketing strategy can feel overwhelming. That’s where partnering with an agency can be beneficial. So, what exactly goes into this powerful document you'll develop together? Let's break it down.

Maria Maurer
Aug 114 min read


How Your Business Can Dominate Your Neighbourhood with Hyper-Local PPC
Ever feel like your marketing budget is spread too thin, trying to reach everyone when you really just want to reach the folks right around the corner? You're not alone. Enter hyper-local PPC. It's a game-changer for businesses like yours. Forget shouting into the void.

Maria Maurer
Aug 104 min read


What Exactly Is A Customer Problem Statement?
So, what is a customer problem statement? It's a clear and concise explanation of the challenges your customers face. It's not about your business, but about your customer’s needs and struggles. Getting this right is key to creating products, services, and marketing that truly resonate.

Maria Maurer
Aug 52 min read


Learn How Google Workspace Can Transform and Enhance Your Business Operations
Running a small business means you’re juggling a lot. That's why having the right tools is important. One tool that can truly transform how you work is Google Workspace. Let's chat about why it might be a great move for your business.

Maria Maurer
Jul 253 min read


Future-Proofing Your Business: A Marketing Plan for Long-Term Small Business Success
Amidst the hustle of owning a small business, have you given enough thought to how your marketing plan is preparing your business for the future? In today's rapidly evolving landscape, an adaptable marketing plan isn't just an advantage, t's a necessity for sustained business health.

Maria Maurer
Jul 212 min read


The Small Business Marketing Plan: Crafting Your Success Story
Every small business wants to be successful, and I believe success begins with a well-crafted marketing plan. But for many busy owners, the idea of developing a comprehensive marketing strategy can feel overwhelming. That’s where partnering with an agency can be beneficial. So, what exactly goes into this powerful document you'll develop together? Let's break it down.

Maria Maurer
Jul 112 min read


What a Marketing Plan Can Do for Your Small Business
It’s easy to think of marketing as just running a few ads here and there. However, a structured marketing plan could be the secret ingredient to not just staying afloat, but growing? Beyond those simple ads, a strategic marketing plan offers benefits that can enhance your approach and help drive significant small business growth.

Maria Maurer
Jul 102 min read


Local SEO Ontario: A Guide for Small Businesses to Achieve High Search Rankings
Are you a small business owner in Ontario, looking to attract more local customers? In today's digital age, appearing high in local search results is more crucial than ever. With the right strategies, local SEO small business success is absolutely within your reach. Let's explore how you can dominate local search.

Maria Maurer
Jul 73 min read


Google Ads Keyword Research Deep Dive: Finding the Right Words to Attract Local Customers
There's a powerful tool that can help you attract more local customers without breaking the bank. That tool is keyword research. Think of keywords as the bridge between what your potential customers are searching for and the solutions your business offers. When done right, keyword research can significantly boost your online visibility and bring those coveted local customers right to your doorstep.

Maria Maurer
Jul 53 min read


Why Email Marketing Is Important For Your Marketing Plan
You might be thinking, "Email? Isn't that a bit old school?" And while social media trends come and go, email remains a steadfast and incredibly effective way to connect with your customers. Here’s why it’s absolutely essential for your small business marketing plan. Let's get you started.

Maria Maurer
Jun 292 min read


Small Business Owner's Guide: Crushing Your First Google Ads Search Campaign
Ready to dive into the exciting world of Google Ads? It might seem a bit daunting at first, but with a few smart moves, you can set up your first Pay-Per-Click (PPC) search campaign and start seeing real results. Think of it as putting your business right in front of people who are actively searching for what you offer. Let's get you started.

Maria Maurer
Jun 283 min read


New Business Website Design Considerations by Industry
Launching a new website is an exciting step for a business owner. It's your digital storefront, a hub for connecting with customers, and a powerful tool for growth. But just like a physical storefront, a website needs to be tailored to your specific business and industry. Let's explore some key considerations for common small business industries to help you build a website that compliments your small business and marketing plan.

Maria Maurer
Jun 253 min read


How Defining Your Ideal Target Customer Profile Can Transform Your Marketing Plan
What exactly is an ideal target customer profile?
Think of it as creating a detailed profile of your dream customer. We're not just talking demographics like age or location; we're diving deeper into their goals, challenges, motivations, and even where they hang out online.

Maria Maurer
Jun 242 min read


Strengthen Your Marketing Plan with a SWOT Session
As a small business owner, you are responsible for a lot. From managing operations to serving customers, your days are full. When it comes to crafting a marketing plan that truly drives results, the SWOT analysis is a crucial step you absolutely shouldn't skip.

Maria Maurer
Jun 232 min read


Why Your Small Business Needs a Digital Marketing Agency
As a small business owner, you're managing operations, serving customers, and keeping an eye on the bottom line. Marketing often feels like another plate to spin, and sometimes, it's the first one to drop. But what if there was a way to boost your online presence, attract more customers, and free up your valuable time? That's where a digital marketing agency comes in.

Maria Maurer
Jun 211 min read


Define Your Business Branding With a Brand Board
Having a solid brand, visualized through a brand board, can actually save you time, money, and headaches down the road. Let’s dive into why it's an important element for your business.

Maria Maurer
Jun 202 min read


Why You Need A Professional Business Website
In today's age, a professional website isn't nice to have, it’s a necessity. Let’s dive into why.

Maria Maurer
Jun 192 min read
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