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Paid ads (PPC) Ontario
This blog category provides insights into paid advertising (PPC) specifically tailored for small businesses. Discover how to create impactful campaigns, optimize your ad spend, and achieve measurable results that drive visibility and customer customer growth.


Google Ads Keyword Research Deep Dive: Finding the Right Words to Attract Local Customers
There's a powerful tool that can help you attract more local customers without breaking the bank. That tool is keyword research. Think of keywords as the bridge between what your potential customers are searching for and the solutions your business offers. When done right, keyword research can significantly boost your online visibility and bring those coveted local customers right to your doorstep.

Maria Maurer
Jul 53 min read


Google Ads 101 for Small Business: Your First Campaign Setup Guide
As a small business owner, you're likely familiar with the importance of Search Engine Optimization (SEO) for getting your products or services seen online. For a long time, the focus has been heavily on keywords which involves finding the right words people type into search engines and stuffing them into your website content. While keywords are still important, the landscape of SEO has evolved significantly. Today, to truly succeed, you need to look beyond just keywords.

Maria Maurer
Jul 42 min read


Small Business Owner's Guide: Crushing Your First Google Ads Search Campaign
Ready to dive into the exciting world of Google Ads? It might seem a bit daunting at first, but with a few smart moves, you can set up your first Pay-Per-Click (PPC) search campaign and start seeing real results. Think of it as putting your business right in front of people who are actively searching for what you offer. Let's get you started.

Maria Maurer
Jun 283 min read


Understanding PPC: Your Small Business Guide to Paid Advertising
Every dollar counts, and getting the most out of your marketing budget is crucial. You've likely heard the term "PPC", but what exactly is it, and how can it benefit your business? Let's break down the different types of Pay Per Click (PPC) advertising showing you how these powerful tools can help your business grow.

Maria Maurer
Jun 273 min read
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