Define Your Business Branding With a Brand Board

You're juggling a lot of things at once, and sometimes the "foundational" stuff like business branding gets pushed to the back burner. But having a solid brand, visualized through a brand board, can actually save you time, money, and headaches down the road. Let’s dive into why it's an important element for your business.

What is a brand board?

Think of a brand board as a visual guide for your brand. It's a single document that compiles all the key elements of your brand's visual identity. This includes:

• Logo: Your main logo and any variations

• Colour Palette: The specific colours that represent your brand

• Typography: The fonts you use in your marketing materials

• Imagery Style: Examples of the types of photos or illustrations that align with your brand

• Overall Feel: A sense of the mood or vibe your brand conveys (e.g., modern, playful, professional)

Why is branding important for your business?

Consistency is key

A brand board ensures that your visual identity stays consistent across all platforms e.g. your website, social media, marketing materials, and even physical products. Consistency builds recognition and trust with your audience.

Saves you time

Instead of reinventing the wheel every time you create a new piece of content, you can simply refer to your brand board. This saves you precious time and decision fatigue.

Clarifies your brand identity

Putting together a brand board forces you to think about what your brand stands for and how you want to be perceived. It helps solidify your brand identity in your mind.

Improves communication

If you work with designers, marketers, or other team members, your brand board provides them with clear guidelines on how your brand should look and feel. This minimizes confusion and ensures everyone is on the same page.

Makes Your Business Look Professional

A cohesive and well-defined brand makes your business look more professional and established, even if you're just starting out. It shows that you take your business seriously and that you care about the details.

Creating a brand board doesn't have to be complicated. We can start by gathering inspiration by looking at brands you admire, collect images and fonts you love, and think about the emotions you want your brand to evoke. We can use tools like Canva or even a simple document to pull everything together.

Looking for help in setting up a business website on Wix? Book a free consultation with More to Come Business Services, an easy, affordable marketing agency for growing small businesses in Canada.

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