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New Business Website Design Considerations by Industry
- Maria Maurer
- Jun 25
- 3 min read
Updated: Aug 5
Launching a new website is an exciting step for a business owner. It's your digital storefront, a hub for connecting with customers, and a powerful tool for growth. But just like a physical storefront, a website needs to be tailored to your specific business and industry. Let's explore some key considerations for common small business industries to help you build a website that compliments your small business and marketing plan.
Retail & e-commerce business website design
For retail and e-commerce businesses, your website is your primary sales channel.
Product catalogues: High-quality images, detailed descriptions, and clear pricing are essential. Make it easy for customers to browse and discover.
Secure payments: This is essential. Customers need to feel confident their financial information is safe.
Inventory management integration: Link your website to your inventory system to avoid overselling and streamline order fulfilment.
Shipping and returns information: Clearly outline your policies to manage customer expectations and reduce inquiries.
Customer reviews: Encourage and display reviews to build trust and social proof.
Restaurants & food Service website design
Your website can be a delicious invitation to your establishment.
Online menu: A clear, easy-to-read menu with pricing and appealing descriptions is essential. Consider adding high-quality food photography.
Online ordering & reservations: If you offer these services, make them prominent and user-friendly. Third-party integrations can be very helpful here.
Location & hours: Front and centre! Make it easy for customers to find you and know when you're open.
Gallery: Showcase your restaurant's vibe, signature dishes, and happy customers.
Contact information: Phone number, email, and a contact form should be readily available.
Service-based businesses (e.g., consultants, coaches, freelancers) website design
Your website is a portfolio and a trust-builder for your expertise.
Clear services offered: Detail what you do, who you serve, and the benefits of working with you.
Client testimonials and case studies: Prove your value with real-world success stories.
Professional about page: Let your personality and expertise shine through. Customers want to connect with the person behind the service.
Online booking and consultation scheduling: Simplify the process for potential clients to connect with you.
Portfolio and work samples: If applicable, showcase your best work to demonstrate your skills.
Blog and resource section: Establish yourself as a thought leader by sharing valuable insights and advice.
Local businesses with physical locations (e.g., salons, boutiques, gyms) website design
Even if you rely on foot traffic, a strong online presence is crucial.
Location: Embed a Google Map and provide clear directions.
Hours of operation: Crucial for local customers planning a visit.
Services and products offered: Give a clear overview of what you provide.
Appointment booking and class Scheduling: If applicable, make it easy for customers to book.
Gallery: Showcase your space, happy customers, and team members.
Contact information: Phone number and a clear call to action (e.g., "Call us to book!")
Non-profits and community organizations
Your website is a platform for your mission and engaging your supporters.
Mission and vision: Clearly articulate your purpose and what you aim to achieve.
Ways to donate: Make the donation process simple, secure, and prominent.
Volunteer opportunities: Outline how people can get involved and support your cause.
Events calendar: Keep supporters informed about upcoming activities and fundraising efforts.
Impact stories: Share the positive change your organization is making through compelling narratives and visuals.
Contact information: Easy ways for people to reach out.
No matter your industry, remember it needs to be mobile-friendly, fast-loading, easy to navigate, and designed with your target audience in mind. Building a new website is an investment in your business's future, and by considering these industry-specific needs, you'll be well on your way to a powerful online presence,
Looking for help in setting up a new business website for your industry? Book a free consultation with MORE TO COME Business Services Inc..
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