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Choosing The Perfect Website Name For Your Business
- Maria Maurer
- Jun 18
- 2 min read
Updated: Aug 5
Your launching a new business and selecting a website name or website domain name is a key step in building your online presence. Let's explore key factors to consider when choosing a domain name that resonates with your brand and audience.
Alignment with business name
If possible, align the domain name with your business name. This helps with brand recognition and makes it easy for customers to find you.
Simplicity and memorability
A great domain name is easy to remember and share.
The shorter the better - shorter domains are generally easier to remember and type.
Easy to spell - avoid difficult spellings or numbers or special characters.
Easy to pronounce - choose a name that is easy for people to pronounce.
Domain extensions
The domain extension like .com or .ca, also play a considerable role. .com is the most popular extension. I went with a .ca extension as I want to establish an online presence in Canada and will be targeting a Canadian audience.
Availability and legal considerations
Before finalizing your domain, ensure it's available and legally sound.
Check availability - Use a domain name search tool to check if your desired domain name is available. Be prepared to brainstorm alternatives if needed. I used wix.com.
Trademark checks - Conduct trademark searches to avoid potential legal issues.
Website name considerations summary checklist
Area | Consideration |
Brand relevance | Align with business name |
Simplicity | Short, easy to spell, easy to spell |
Domain extensions | Popular choice is .com, consider different extensions if they align better with your business |
Availability | Check availability, brainstorm alternatives if needed |
Legal | Conduct trademark checks to avoid legal issues |
Choosing the right website domain name is an exciting step. With some brainstorming and thoughtful consideration, you can select a domain that supports your business goals and sets you up for online success.
Looking for help in setting up a business website on Wix? Book a free consultation with More to Come Business Services, an easy, affordable marketing agency for growing small businesses in Canada.
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