As a small business owner, you're likely familiar with the importance of Search Engine Optimization (SEO) for getting your products or services seen online. For a long time, the focus has been heavily on keywords which involves finding the right words people type into search engines and stuffing them into your website content. While keywords are still important, the landscape of SEO has evolved significantly. Today, to truly succeed, you need to look beyond just keywords.

You might be thinking, "Email? Isn't that a bit old school?" And while social media trends come and go, email remains a steadfast and incredibly effective way to connect with your customers. Here’s why it’s absolutely essential for your small business marketing plan. Let's get you started.

Having a solid brand, visualized through a brand board, can actually save you time, money, and headaches down the road. Let’s dive into why it's an important element for your business.

In today's age, a professional website isn't nice to have, it’s a necessity. Let’s dive into why.