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Beyond the Selfie: 5 Easy Content Ideas for Small Business Social Media
- Maria Maurer
- Jul 22
- 3 min read
Staring at that blank social media post? Feeling the pressure to create something "perfect" and visually stunning, but you're no graphic designer? As a small business owner, your time is precious, and mastering complicated design software isn't usually high on the priority list.
The good news is you don't need fancy tools or a dedicated design team to create engaging and effective social media content. It's about connecting with your audience, sharing your story, and offering value. Here are five practical, low-resource content ideas you can implement today, even if your artistic skills are limited to stick figures!
1. Behind-the-scenes glimpses: Show your human side on social media
People love authenticity. Show your audience what goes on before the finished product or service. This could be:
A quick video of you preparing an order: Think about the care and effort you put into each item.
Photos of your workspace (even if it's your kitchen table!): This makes your business relatable.
A short clip of your team (even if it's just you) brainstorming ideas: It shows the passion behind your brand.
The messy, unglamorous parts: Did a delivery just arrive? Show the boxes. Are you setting up for an event? Share the progress.
This content doesn't need to be polished. In fact, a slightly raw, authentic feel often resonates more deeply. It helps your audience feel like they're part of your journey, building trust and a stronger connection.
2. Customer spotlights: Let your fans do the talking
Your happiest customers are your best advocates. Highlighting them is a great way to showcase your product or service in action and provide social proof.
Share user-generated content: Did a customer tag you in a post? Re-share it with their permission (and give them a shout-out).
Feature a customer testimonial: A simple quote overlaid on a background photo can be incredibly powerful.
Interview a happy customer: Ask them a few quick questions about how your product or service has helped them. A simple text post or a short video of them speaking can work wonders.
This not only celebrates your customers but also provides genuine, relatable proof of your value to potential new ones.
3. Frequently asked questions (FAQs): Solve problems and save time
You likely answer the same questions repeatedly. Turn those questions into valuable social media content. This helps prospective customers, educates your audience, and can even reduce the number of direct inquiries you receive.
Create a series of posts addressing common questions: Each post can tackle one FAQ.
Use simple text and a clear answer: No need for complex graphics.
Record a quick video: Answer a common question directly to the camera. It’s personable and efficient.
Run a "Q&A" story series: Encourage your audience to ask questions, then answer them in your stories.
This type of content positions you as an expert and a helpful resource, building credibility and trust.
4. Product or service in action: Show, don't just tell
Instead of just posting a static picture of your product, show it being used or your service being performed.
A quick video demonstration: How does your product work? What problem does it solve?
Before and after photos: If your service transforms something, show the transformation!
Lifestyle shots: How does your product fit into someone's everyday life? Think about a coffee cup in a cozy home setting, or a comfortable chair in a living room.
Infographics (even simple ones): Use free tools like Canva to quickly create an image that highlights key features or benefits. Keep it simple – icons and short text.
This helps potential customers visualize themselves using your offering and understand its benefits more clearly.
5. "Did you know?" tips & tricks: Share your expertise
You're an expert in your field. Share bite-sized pieces of that knowledge with your audience. These don't have to be groundbreaking revelations; simple, practical tips are often the most appreciated.
A quick tip related to your industry: If you sell plants, share a watering tip. If you're a baker, share a frosting hack.
"How-to" mini-guides: Break down a simple process into 3-5 steps.
Behind-the-scenes insights into your process: Explain why you do something a certain way.
This content establishes your authority, builds trust, and provides genuine value to your followers, encouraging them to keep coming back for more.
Remember, consistency trumps perfection on social media. Start small, experiment with these ideas, and see what resonates with your audience. You have an amazing story to tell, now go tell it!
Looking for help with your social media plan? Book a free consultation with More to Come Business Services, an easy, affordable marketing agency for growing small businesses in Ontario, Canada.
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