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Your Top 3 SEO Updates to Boost Your Website’s Visibility
- Maria Maurer
- Jun 23
- 2 min read
Updated: Aug 17
Ready to boost your website's visibility with SEO?
Here are three easy, actionable steps to get your business found online:
Keyword research: search with your customers' language
What it is: Discovering the exact words and phrases your ideal customers type into Google when searching for what you offer.
Why it's important: It tells you what content to create and helps you attract people who are genuinely interested.
How we get started:
Think like a customer: What would they enter in the search bar?
Use free tools: Google Keyword Planner, Google Search Console, or even Google's auto-suggest.
Target "long-tail keywords": Longer, more specific phrases e.g., "best handmade dog collars in Kitchener"
Include these keywords naturally into your website's content and headings.
High-quality, helpful content: be the go-to resource
What it is: Creating comprehensive and useful blog posts, service pages, product descriptions, or FAQs that answer your potential customers’ questions.
Why it's important: Great content can build trust, establishes you as an expert, and keeps visitors on your site longer.
How we get started:
Answer common questions: Turn customer inquiries into informative content.
Be thorough yet concise: Provide value without fluff.
Keep it fresh: Regularly update existing content and add new pieces.
Optimize your Google Business Profile: Dominate local search
What it is: Your free Google listing that appears in Google Maps and local search results.
Why it's a superpower: Critical for local visibility, allowing customers to easily call, get directions, or visit your site. It also builds trust through reviews.
How to leverage it:
Claim and verify your profile
Fill out every section completely: Address, hours, categories, description, photos
Encourage and respond to reviews: This is huge for credibility
Use the "Posts" feature: Share updates and offers directly on your profile
Looking for advice on SEO services in Ontario? Book a free consultation with MORE TO COME Business Services, an easy, affordable marketing agency for growing small businesses in Canada.
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