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The Benefit of a Customer Benefit Statement
- Maria Maurer
- Aug 5
- 2 min read
Running a business is all about making connections and showing your customers how you can make their lives better. Defining your customer benefit statement is an essential part of your marketing planning process and helps set the foundation for your content strategy.
What is a customer benefit statement?
A customer benefit statement is a sentence that clearly and concisely explains what a customer will get out of your product or service. It's not about what your product is, but what it does for them. Think of it as answering the simple question: "What's in it for me?" from your customer's perspective.
Why are benefit statements so important?
Benefit statements help customers see the value in what you're offering and speak directly to their needs and desires. When you focus on benefits, you:
Grab attention: People care more about how something will help them than what it is.
Build connection: Benefit statements show you understand their needs and concerns.
Drive action: When customers see clear benefits, they're more likely to buy.
How to craft a customer benefit statement
Here are a few steps to help you craft compelling benefit statements:
Identify your product's features: What are the key characteristics of your product or service?
Translate features into benefits: For each feature, ask yourself, "What does this mean for the customer?" How does it improve their life, solve a problem, or fulfill a desire?
Focus on the customer: Use language that resonates with your target audience. Talk about their needs, not your product's technical specs.
Keep it simple: Clarity is key. Use everyday language.
Test and refine: Try out your benefit statements and see how customers respond. Don't be afraid to make adjustments.
Examples of feature vs. benefit
Feature | Benefit |
Our software has 24/7 customer support. | Get help anytime you need it, so you can focus on your business. |
We use organic ingredients. | Enjoy healthier meals without worrying about harmful chemicals. |
Our delivery is next-day. | Receive your order quickly, saving you time and hassle. |
Customer benefit statement structure example
A customer benefit statement typically follows a simple structure:
[Your Product/Service] + Helps You [What the Customer Achieves] + By [How It's Achieved]
Here's how it breaks down:
[Your Product/Service]: Clearly identify what you're offering.
Helps You [What the Customer Achieves]: State the key benefit or outcome for the customer. Focus on their gain, not the product's features.
By [How It's Achieved]: Briefly explain how your product or service delivers that benefit.
Looking for help with crafting a customer benefit statement as part of your marketing plan? Book a free consultation with MORE TO COME Business Services, an easy, affordable marketing agency for growing small businesses in Canada.
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