As a small business owner, you've likely heard the terms SEO and SEM thrown around when discussing online marketing. But what do they actually mean, and how do they differ? Understanding these key distinctions is crucial for crafting an effective digital strategy that drives growth for your business. Let's clearly break it down.

Here's a little secret, one that can save you money and set your business up for long-term success, optimize your website for SEO before you start pouring money into ads.